Pop-Up Balcony

Agency: Leo Burnett


Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on

This professional campaign titled 'Pop-Up Balcony' was published in Germany in July, 2012. It was created for the brand: Immobilien, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Leo Burnett, Frankfurt, Germany
Copywriter: Konrad Ahlmeyer
Creative Director: Hans-Juergen Kaemmerer
Senior Art Director: Claudia Boeckler
Senior Copywriter: Florian Kroeber
Chief Creative Officer: Andreas Pauli
Group Account Director: Thomas Schmidt
Model Making: Thomas Breen
Agency Producers: Angeles Romero-Martinez, Gabi Sanchez-Palacio
Project Manager: Shiwa Mehrmann


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