ADVERTISING

Pedigree

Poop Bags Bus Shelter

Agency: BBDO

Description

For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest Pedigree® bus shelter campaign. To help promote Pedigree® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

This professional campaign titled 'Poop Bags Bus Shelter' was published in Canada in March, 2012. It was created for the brand: Pedigree, by ad agency: BBDO. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Proximity BBDO, Canada
Creative Directors: John Gagne, Dave Stevenson
Art Director: Rebecca Dunnet
Copywriter: Shiran Teitelbaum
Account Director: Priyanka Goswami
Account Supervisor: Megan Epstein
Senior Print Producer: Sophia Miller
Producer: Jessica Valentini

ADVERTISING

iStock Essentials

Group of dogs outdoors. Pet dogs...

Artist: Vadym Terelyuk

iStock Signature

High angle view of large group o...

Artist: mgstudyo

iStock Signature

Woman at Home With Her Pet Dog

Artist: RichLegg

iStock Essentials

Three dogs playing outside. Look...

Artist: Vadym Terelyuk

iStock Signature

Woman doing lunges exercise with...

Artist: SimonSkafar

iStock Essentials

Bengal cat playing with a toy tr...

Artist: TopDigiPro

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.