There’s no shortage of tequilas on the market, but until now, none could lay claim to the supernatural.
Sanctus Aquam Premium Tequila heeds a higher calling—helping migrant children escape violence and poverty—and it is literally blessed by its founder, progressive Episcopal priest Rev. Lorenzo Lebrija.
All proceeds from the sale of Sanctus Aquam, which is Latin for “holy water,” are donated to Border Compassion, a nonprofit dedicated to assisting refugee children at the U.S.-Mexico border.
The brand aims to popularize that fact and the passion of Rev. Lebrija with the help of new creative produced pro bono by ad agency Cornett, based in Lexington, Kentucky.
The “Blessed Tequila” campaign showcases the superior quality and selfless mission of Sanctus Aquam, a 100% blue agave blanco tequila expertly distilled in Jalisco, Mexico.
This professional campaign titled 'Blessed Tequila' was published in United States in February, 2023. It was created for the brand: Sanctus Aquam, by ad agency: CORNETT. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted 4 months ago.