House of Fraser

Polar Bear

Agency: 18 Feet & Rising


This ad embodies the spirit of ‘Be you no matter who’ (HOF’s new tagline). The comfy slouch of the polar bear in uggs makes the coldest place on earth look the cosiest. He is completely at ease with himself, and has the perfect colour boots to match his own personal style.

This professional campaign titled 'Polar Bear' was published in United Kingdom in November, 2014. It was created for the brand: House of Fraser, by ad agency: 18 Feet & Rising. This Print medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: 18 Feet & Rising, London, UK
Creative Director: Anna Carpen
Creative: Liv Wadstrom
Account Manager: Danielle Stephenson
Producer: Greg Hemes

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