The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation? We plugged it into the iconic H-mark and turned off a few lights to send those travelling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.
This professional campaign titled 'Plug' was published in United States in September, 2012. It was created for the brand: Honda, by ad agency: RPA. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Jason Sperling
Associate Creative Director / Copywriter: Damian Fraticelli
Sr. Art Director: Katie Carlile
Sr. Copywriter: Damian Fraticelli