Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.
This professional campaign titled 'Pleasure Icon, Swimming Pool, Pleasure Icon, Singer, Plea...' was published in Spain in April, 2018. It was created for the brand: Magnum, by ad agency: MullenLowe Group. This Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 7 media assets. It was submitted about 4 years ago.
Advertising Agency: LOLA MullenLowe, Madrid, Spain
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Tomás Ostiglia
Head of Art: Fabio Brigido
Copywriters: André Toledo, Tomás Ostiglia
Art Director: Diego Limberti
Illustrator: Thomas Danthony
Head of PR: Sarah Okrent
Global Business Director: Tom Elliston
Account Director: Tom Elliston
Account Executive: Oscar Fernandez-Baca
Agency Producers: César Baciero, Sebastián Arce