Budweiser NBA

Behind the Glory

School: Miami Ad School


It took years of hard work and overcoming obstacles for many NBA superstars before they won their first championship. During the NBA Playoffs, Budweiser will release six cans showcasing six past NBA Finals MVPs at the pinnacle of their craft. However, with the NBA AR app, users can get a deeper look at an obstacle each player experienced during his journey to the top.

This student campaign titled 'Behind the Glory' was published in United States in March, 2019. It was created for the brands: Budweiser and NBA, by ad school: Miami Ad School. This Digital medium campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted over 4 years ago by Landon Watnick.


Advertising School: Miami Ad School, Miami, United States of America


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.