Wiz Khalifa announced he is dropping a new single on a cookie. Yes, on a cookie.
The activation signifies the launch of OREO’s newest global creative platform – “Stay Playful.” The :30 version of the spot will debut this weekend during the 2019 Grammy Awards.
The spot features Wiz’s five-year-old son, Sebastian, who is Khalifa’s inspiration behind the importance of staying playful.
Khalifa’s full-length original song is being released in a playful way – via a new, limited edition of the OREO Music Box. Fans will be able to hear the newest Wiz Khalifa track exclusively on an OREO cookie.
The OREO X Wiz Khalifa Limited-Edition Music Box is a miniature record player powered by OREO cookies. Just place an OREO cookie on the music box turn-table (like you would a record), slide the record arm into place and a song will play. OREO will give away a limited run of the Wiz Khalifa OREO Music Boxes on Grammy Sunday. For a chance to win, fans can visit Oreo.com anytime on Sunday, February 10.
This professional campaign titled 'Playful 4 Life' was published in United States in February, 2019. It was created for the brand: Oreo, by ad agency: The Martin Agency. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: The Martin Agency, Richmond, USA
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Karen Costello
Creative Director: David Muhlenfeld
Associate Creative Directors: Devin Heatley, Brittany Tooker, Rique Santiago
Executive Producer: Brett Alexander
Content Producer: Maggie Weishaar
Junior Content Producer: Arielle Blais
Business Affairs: Emily Goodman, Alice Isner
Group Account Director: Britta Dougherty
Account Director: Gillian Merrill
Head of Integrated Producer: Tasha Dean
Production Company: Radical Media
Director: Dave Meyers
DoP: Scott Cunningham
Executive Producer: Jim Bouvet
Line Producer: Steve Fredriksz
Editorial Company: Mondial
Editor: Nick Wurz
Assistant Editor: Layne Maloney
Editorial Producer: Ash Bruce
Finishing: RWS Post
Senior Flame Artist: Chris Hagen
Associate Flame Artist: Paul Wiederholt
Senior Producer: Katherine Leatherwood Brakman
Colorist: Stefan Sonnenfeld / Company 3
Color Producer: Gabriel Wakeman / Company 3
Remote Color Facility: RWS Post
Audio Post Facility: Rainmaker
Producer: Clinton Spell
Sound Designer and Mixer: Jeff McManus
Original Music Arrangement: Tiny Lion
Composition: English Major
Vocals: Wiz Khalifa, Atlantic Records