ADVERTISING

Oreo

Playful 4 Life

Agency: The Martin Agency

Description

Wiz Khalifa announced he is dropping a new single on a cookie. Yes, on a cookie.
The activation signifies the launch of OREO’s newest global creative platform – “Stay Playful.” The :30 version of the spot will debut this weekend during the 2019 Grammy Awards.
The spot features Wiz’s five-year-old son, Sebastian, who is Khalifa’s inspiration behind the importance of staying playful.
Khalifa’s full-length original song is being released in a playful way – via a new, limited edition of the OREO Music Box. Fans will be able to hear the newest Wiz Khalifa track exclusively on an OREO cookie.
The OREO X Wiz Khalifa Limited-Edition Music Box is a miniature record player powered by OREO cookies. Just place an OREO cookie on the music box turn-table (like you would a record), slide the record arm into place and a song will play. OREO will give away a limited run of the Wiz Khalifa OREO Music Boxes on Grammy Sunday. For a chance to win, fans can visit Oreo.com anytime on Sunday, February 10.

This professional campaign titled 'Playful 4 Life' was published in United States in February, 2019. It was created for the brand: Oreo, by ad agency: The Martin Agency. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: The Martin Agency, Richmond, USA
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Karen Costello
Creative Director: David Muhlenfeld
Associate Creative Directors: Devin Heatley, Brittany Tooker, Rique Santiago
Executive Producer: Brett Alexander
Content Producer: Maggie Weishaar
Junior Content Producer: Arielle Blais
Business Affairs: Emily Goodman, Alice Isner
Group Account Director: Britta Dougherty
Account Director: Gillian Merrill
Head of Integrated Producer: Tasha Dean
Production Company: Radical Media
Director: Dave Meyers
DoP: Scott Cunningham
Executive Producer: Jim Bouvet
Line Producer: Steve Fredriksz
Editorial Company: Mondial
Editor: Nick Wurz
Assistant Editor: Layne Maloney
Editorial Producer: Ash Bruce
Finishing: RWS Post
Senior Flame Artist: Chris Hagen
Associate Flame Artist: Paul Wiederholt
Senior Producer: Katherine Leatherwood Brakman
Colorist: Stefan Sonnenfeld / Company 3
Color Producer: Gabriel Wakeman / Company 3
Remote Color Facility: RWS Post
Audio Post Facility: Rainmaker
Producer: Clinton Spell
Sound Designer and Mixer: Jeff McManus
Original Music Arrangement: Tiny Lion
Composition: English Major
Vocals: Wiz Khalifa, Atlantic Records

ADVERTISING

iStock Essentials

Cream Filled Chocolate Biscuits ...

Artist: RockfordMedia

iStock Signature

3d chocolate sandwich cookie wit...

Artist: antorti

iStock Signature

biscuit cookies and milk smoothie

Artist: BestForLater91

iStock Essentials

dipping oreo cookie in milk

Artist: imyskin

iStock Signature

4K cookies and milk in blender jar

Artist: BestForLater91

iStock Essentials

Plate Of Cream Filled Chocolate ...

Artist: RockfordMedia

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.