Real heroes are among us. We want to draw people's attention to the Instagram public p0dvigi, dedicated to ordinary people who have committed heroic feats.
We turned to the most popular kind of art... Movie. We have created 18 posters for non-existent films. Each of them was based on a real feat. And the leading role was given to a famous Russian actor. We published them with #playrealheroes. And we attracted the attention of the actors by writing on their pages with a call to turn their actor's eyes to the heroic feats of real people. The reactions of the actors were fulminant. Together with actors, their Followers came to our community.
This professional campaign titled 'Play the Real Heroes' was published in Russia in November, 2020. It was created for the brand: p0dvigi, by ad agency: Nectarin. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 3 years ago by Играй настоящих героев: Рада Лушба of Nectarin.
Advertising Agency: Nectarin, Moscow, Russian Federation
Content Director: Elena Trunova
Creative Director: Alexander Ovsyankin
Senior Art Director: Alexander Osipov
Creative Group Head, Copywriter: Dmitry Pertsov
PR Director: Olga Vyatkina
PR Specialist: Rada Lushba
Chief Editor, P0dvigi: Natalia Shirokova
PR Manager, P0dvigi: Tatyana Korchagina