Play For Skateistan

Agencies: DDB Germany Futura FTW


Skateistan, the non-profit organization that runs skateboarding and arts-based programs for children living in at-risk societies, has today unveiled a new campaign ‘Play For Skateistan’, bringing the stories of children in high-conflict areas to the global gaming community.

The unique gamer-focused fundraising project aims to raise awareness and donations for the Skateistan community – children who are impacted by global conflicts and crises in areas such as Afghanistan, Cambodia and South Africa. The NGO was founded in 2007 to provide safe spaces, positive role models and a sense of community to children living in high-conflict zones. However unsafe conditions in these areas have made it harder for Skateistan to operate, meaning they need new methods to access support and donations in order to keep providing programs and a safe place for children.

For the first time, ‘Play For Skateistan’ brings the children of Skateistan somewhere the whole world can help and learn about their stories – the gaming world.

Created by DDB Germany, Futura FTW and in collaboration with the online gaming community referred to as the “modding community” – who create and implement in-game modifications called “mods” – three playable gaming characters have been developed based on real Skateistan students and their backstories: Sara from Afghanistan, Natalia from South Africa and Arun from Cambodia.

This professional campaign titled 'Play For Skateistan' was published in Germany in April, 2023. It was created for the brand: Skateistan, by ad agencies: DDB Germany and Futura FTW. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 6 months ago.


Lead agency: DDB Germany & Futura FTW

DDB Germany
CCO: Diana Sukopp
Creative Direction: Heitor Buchalla, Martin Gillen 
Concept: Heitor Buchalla, Chiara Chessa 
Art Direction: Heitor Buchalla, Finnja Skornia
Copy: Martin Gillen, Fabio Santos, Chiara Chessa, Tobias Natterer
Account Management: Vivien Pilz, Lara Ennemoser
PR: Rachel Geraghty
Creative Excellence: Edward Jasion

Futura FTW
CEO: Gregor Firbas
Strategist: Ana Ribar
Project direction: Peter Dobovičnik
Project management: Minela Jelečević, Gregor Čič, Miha Klatzer
UX design: Blaž Zorčič
Motion graphic design: Jure Pogačnik
Web development: Žiga Pavlin, Jan Dolinar
FTW DDB: Akos Nagymanyai, Gavin Cheng, Ivan Soukup

Gaming Community
3D Artist: Philipp Unterguggenberger
Map Modders: @GuineaTigg, @B_Row, @MartijnZ
Map Porters & Advisors: @JammieDodger, @Dirty WRX Guy, @KpMaxo, @Onemodus, @DawgVinci, @Brookzee99, @Demzilla, @lordsamo
Play Testers: @DawgVinci, @Jbooogie, @Shades Wade, @Brookzee99, @Whynot_J
Character Rigger: @DawgVinci
Streaming: @JL_Nightmare

Deck Illustrators & Designers: Ella Paul, Eva Povilauskaite, Mariê Albinot, Jumas, Paula Rezende, Sandro Heierli, AkaCorleone, The Caver, Heitor Buchalla
Music: DaHouse
Audio Mix: Wonder Bettin, Cassiano Derenji, Lucas Mayer
Launch Film Editing: Bo Ismono
Client: Skateistan
Client List: Oisín Hammas, Alyssa Bialowas

Quebec Government
Summit Brewing Co.


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