Commuters and traffic wardens were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today. The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.
This professional campaign titled 'Play-Doh' was published in United Kingdom in June, 2011. It was created for the brand: Chevrolet, . This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.