We were tasked to keep AMEX engaged with their cardholders to maintain loyalty levels. Those members who traveled excessively pre-pandemic have had to shift their priorities due to travel restrictions, but AMEX has not necessarily shifted their priorities to accommodate their new needs.
We realized that the issue with the pandemic is not that people miss traveling, but that they're losing opportunities to feel special.
So we decided to make them feel special, by creating an exclusive digital speakeasy called the platinum portal.
This student campaign titled 'Platinum Portal' was published in United States in February, 2021. It was created for the brand: American Express, by ad school: Miami Ad School. This Integrated medium campaign is related to the Finance industry and contains 9 media assets. It was submitted over 1 year ago.
Advertising School: Miami Ad School, Miami, United States of America