Description
For World No Smoking Day, we spotlighted the hidden dangers of plastic straws by drawing a bold parallel between smoking and plastic consumption—both slow killers. The creative flipped a familiar anti-smoking cue into a powerful anti-plastic message, positioning Sunpac’s sustainable straws as the smarter choice.
Rolled out through flyers and WhatsApp communication, the idea sparked conversations among consumers and retail partners, strengthening Sunpac’s image as a clever, eco-forward brand.
This professional campaign titled 'Plastic Kills' was published in India in March, 2025. It was created for the brand: Furnaffair Homestore, by ad agency: Bud. This Design medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Copywriter - Nithia R
Designer - Vimin Vilaskumar
Creative Director - Manoj Kumar K
