One Night Stand

We partnered with Furnaffair Homestore to disrupt the cluttered furniture and home decor category. In an industry obsessed with aesthetics and durability, we flipped the tale, infusing humor, relatability, and cultural wit to incite brand awareness. Drawing inspiration from pop culture’s most loaded phrase, “one night stand,” we gave it a clever twist that was both cheeky and product-relevant, instantly sparking intrigue.

The campaign came alive through flyer inserts distributed in key residential zones, striking a chord with young, urban couples aged 22–40. The outcome? A surge in curiosity, increased store visits, and a powerful repositioning of Furnaffair Homestore as a modern, fun, and conversational brand that brings personality into furniture.