The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.
This professional campaign titled 'Plastic is Forever, Statues caught in stunt' was published in Canada in May, 2010. It was created for the brand: Plastic Pollution Coalition, by ad agency: Rethink. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Rethink, Canada
Executive Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Producera: Sue Wilkinson, Rhonda Merakian
Photographer: David de Haas
Account manager: Jillian Yaehne