Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).
This professional campaign titled 'Plant Billboard' was published in Philippines in July, 2011. It was created for the brands: Coca-Cola and WWF, by ad agency: Momentum. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari