Scholz & Friends

Pizza Digitale

Agency: Scholz & Friends


Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.
Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.
The Result: Lots of job interviews and some new teams for our Digital Department.
Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.

This professional campaign titled 'Pizza Digitale' was published in Germany in December, 2011. It was created for the brand: Scholz & Friends, by ad agency: Scholz & Friends. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Scholz & Friends, Germany
Creative Directors: Marc Kittel, Pedro Sydow
Copywriter: Christopher Nothegger
Art Director: Stefan Schabenberger
Graphic:: Kathrin Fach
Technical Direction:: Andreas Maser
Web Development:: Aleksandr Lossenko


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