"Pitch Perfect" by Domino's

Launching as Domino’s prepares for a busy winter period where the first winter international football championship will be quickly followed up with a busy festive period. Domino’s estimates a staggering 10 million pizzas will be made during this peak period and is calling upon budding delivery drivers, in-store staff and pizza makers to join its winning squad.

Produced by creative communications agency, One Green Bean, the fresh and energetic “Pitch Perfect” campaign goes live today across PR, digital and social platforms, featuring pizza-related twists on classic football chants.

Sarah Barron, Chief Marketing Officer at Domino’s Pizza Group UK said: “We have two epic moments coming up with the international football taking us straight into our festive peak, and we estimate our stores will make around 10 million pizzas. Recruitment is a challenge for many businesses at the moment, especially in the hospitality industry.

We’re lucky enough to have a consumer brand that people already know and love, and we wanted to use the power of our brand to appeal to people who may also consider a job with Domino’s – announcing that we’re hiring for new roles in a fresh, creative way."

Speaking on the creative concept, Kat Thomas, founder and Global Executive Creative Director at One Green Bean said: “When we got an offside pass to help Domino’s recruit a match fit squad, we knew it was a brief we wanted to tackle – we had a lot of fun developing creative with maximum fan appeal. We’re looking forward to seeing this multi-channel campaign deliver back-of-the-net results for the Domino’s team, as the business gears up for a busy end of season.”