Piggy Bank

Agency: Accenture Song


New creative campaign from and Accenture Song brings to life everyday confusions as something to entertain, not avoid.

Inspired by everyday questions that tickle and amuse, such as “Is a hot dog a sandwich?” and “Why do we struggle to walk on a broken escalator?”, the campaign builds on’s existing creative strategy which empowers consumers to question the unknown to find answers.

The campaign kicks off with ‘Piggy Bank’, a 30-second commercial directed by Vedran Rupic through production company Riff Raff, which poses the question, ‘Why did we start keeping money inside pigs?’.

Rather than giving an earnest history lesson, the film tells the fantastical tale of a thief in the days of yore, desperately trying to hide his ill-gotten gains. Finding nowhere suitable to stash the gold, his attention turns to a pet pig, who steps up to help at his owner’s time of need.

This professional campaign titled 'Piggy Bank' was published in United Kingdom and United States in July, 2022. It was created for the brand:, by ad agency: Accenture Song. This 360° and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.


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