Personal road


We transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

This professional campaign titled 'Personal road' was published in Israel in August, 2013. It was created for the brand: Coca-Cola, . This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 10 years ago.


Creatives: Gefen Team / Israel


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