Description
Studies show that fans cheering in the stands can actually enhance athletes' performance by up to 10%. So, as a proud supporter of Canadian sports for decades, Molson is bringing the statistically-proven competitive advantage to life by rallying Canadians to become Performance Enhancing Canadians and fill the stands at winter sporting events.
Molson's national contest and giveaways will run from January to April. Hundreds of prizes are available, including ten all-expenses-paid experiences to major winter sporting events.
Molson's Performance Enhancing Canadians initiative builds on the brand's long-standing legacy in sports that dates back to the 1950s, including their foundational partnership with the NHL and their role as a pioneering champion of the PWHL, and embraces the ethos of their Everyone In brand platform.
“Supporting Canadian sports and their athletes has been part of Molson’s DNA for generations,” says Leslie Malcolm, Vice President of Marketing at Molson Coors Beverage Company. “Over the past year, we’ve seen Canadians come together in powerful ways, and this program is about taking that spirit one step further and bringing everyone in to support our Canadian athletes and remind them our country is behind them.”
This professional campaign titled 'Performance Enhancing Canadians' was published on January 07, 2026. It was created for the brands: Molson Canadian and Molson Coors Beverage Company, by ad agency: Rethink. This 360° medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 26 minutes ago by Communications Manager: Sara Lemmermeyer of Rethink.
Credits
Creative Agency: Rethink
Global CCO: Aaron Starkman
Global CSO: Sean McDonald
CCO: Mike Dubrick
Head of Strategy: Julian Morgan
Executive Creative Director: Xavier Blais
Creative Director: Allan Topol
Creative Director - Art Director: Nick Noh
Creative Director - Copywriter: Jordan Darnbrough
Strategy Director: Marina Glavan
Associate Director of Integrated Production: Kate A. Spencer
Associate Director of Digital Production: Kyle Hicks
Senior Integrated Producer: Narine Artinian
Studio Manager: Todd Bennett
Senior Studio Artist: Carl DeVouge
Proofreading: Davina Haisell
Senior Broadcast Producer: Elana Olavesen
Producer (French): Edith Cayer
Group Business Lead: Shar Khursigara
Group Account Director: Meg Christopher
Account Supervisor: Samantha Fabro
Directrice de création: Karine Doucet
Concepteur-rédacteur: Nicolas Doyon
PR: Rethink PR
Head of PR: Meredith Burns
PR Group Account Director: Sara Lemmermeyer
PR Account Director: Kristel Dupont
PR Manager: Patricia Vuckovic
PR Manager: Kaitlyn Vian
PR Coordinator: Tara Lush Benson
PR Coordinator: Christina Avril-Dieudonné
Production Company: Animals
Director: Chris Brown
DoP: Juliette Lossky
Executive Producer: Chris Hutsul
Line Producer: Kyle Sanderson
Stills Photographer: Finn O‘Hara
Executive Producer: Dana Klyszejko
Post Production: Stephen Macleod
Editing Facility: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Hannah Latimer
Executive Producer: Tory Osler
Online Company: Darling Colour & VFX
Colourist: Wade Odlum- Alter Ego
Flame Artist: Paul Binney
Executive Producer: Kristen Van Fleet
Audio House / Sound Design & Mix: OSO
Executive Producer: Lauren Dobbie
Creative Director: Harry Knazan
Client: Molson Coors Beverage Company
Chief Marketing Officer: Sofia Colucci
Vice President, Marketing: Leslie Malcolm
Brand Director: Kara Fitzpatrick
Senior Brand Manager: Maddie Gillmeister
Marketing Manager: Declan Riley
Marketing Manager: Amy Breault
Assistant Marketing Manager: Thomas Tawaststjerna
Director of Brand PR: Vincent Ventura
Brand PR Manager: Tiffany Luong
APR Brand Executive Producer: Lori Estabrooks
Media: Publicis Connect
Group Account Director, Media Planning: Dylan Montcalm
Director, Media Planning: Ian Hall
Senior Media Planner: Justin Gonzales
Media Planner: Taylor Kim
Experiential: XMC
Partner: Duncan Fraser
Associate Vice President: Caroline Anderson
Senior Account Manager: Jodi Sellers
Senior Account Coordinator: Olivia Lasanowski
Organic Social: Volt
Managing Partner: Christine Benchemam
Account Director: Patrick Parenteau
Senior Strategist: Alexandra Caccavelli
Creative Director: Peter Gomes
Associate Creative Director: Barry Hann
Copywriter: Dylan Karfilis
Producer: Alan Sta. Ana
Videographer/Editor: Martin Czachor
