Art Fund

Perfect Work of Art?

Agency: 101


What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund's National Art Pass.

This professional campaign titled 'Perfect Work of Art?' was published in United Kingdom in September, 2017. It was created for the brand: Art Fund, by ad agency: 101. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: 101 London, UK
Agency Producer: Alex Pemberton
Creative Director: Mark Elwood
Creative: Gavin Cumine
Casting Director: Kharmel Cochrane
Production Manager: Abi Jones
First Assistant Director: Kerry Green
DoP: Will Humphries
Art Director: Lucie Red
Wardrobe Stylist: Florence Jones
Editor: Sacha Szwarc / Speade
Edit Producer: Kristy Oldfield
Colourist: Edwin Metternich / Framestore
Flame Op: Katie Rhodes / Framestore
Post Producer: Chris Anthony
Sound Design: Neil Johnson / Factory
Sound Post Producer: Becs Bell
Cast: Cornelia Baumann, Michael Eaves, Andrew Francis, Colette Kelly, Pina Akin, Oziona Ihesiene, Paul Hattori, Martin Atkinson, Louvaine Inman, Mikey Bharj
Production Company: Colonel Blimp
Director: Fred Rowson
Executive Producer: Paul Weston
Producer: Corin Taylor


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