Nissin Lámen

Perfect Ramen

Agency: Dentsu


Nissin apologizes to Brazilian consumers and creates a special package. The brand’s president comes forward to recognize that Nissin does not know how to cook the perfect ramen and signs the product’s special packages to highlight the Brazilians way of cooking.
After 53 years of insistence on the ideal way of preparing the ramen, Nissin Foods surrended to the Brazilian way of cooking. The Brazilian public cooks the most famous instant noodles in the world the way they want, being able to make it even more delicious. The brand saw no alternatives other than recognizing that it does not know how to cook the “Perfect Nissin Lámen” in films, a special package and a promotion, which counts with the presence of the brand CEO, Mr. Takashi.

This professional campaign titled 'Perfect Ramen' was published in Brazil in January, 2019. It was created for the brand: Nissin Lámen, by ad agency: Dentsu. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: Dentsu Brasil, São Paulo, Brazil
Presidente: Mário D’Andrea
VP de Criação: Filipe Cuvero
Innovation & Communication Design Director: Kojiro Tanoue
Head of Art: Christian Faria
Head of Copy: Murilo Torezan
COO: Mauro Rabello
Client Services: Patrícia Campello, Claudio Machado
Strategy: Priscilla Cerutti e Daniel Iacobucci
Media: Rodolpho Aguiar, Clóvis Oliveira, Gustavo Ono, Gisele Nunes
Integrated Production: Juliana D’Antino, Virginia Machado, Marcela Veroneze
Video Producer: Fantástica Filmes
Audio Producer: Cabaret
Client Approval: Yosuke Kawai, Kosuke Hara, Gabriela Prudêncio, Heloísa Garcia, Rodrigo Vencerlau

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