Arroz Dacsa

Pep & Pepper

Agency: KIDS


Pep & pepper is a friendship story between Pep, a septuagenarian Spanish man who lives alone, and the Pepper robot, and AI Robot designed to read emotions, who helps him with homework, teaches him English, and even motivates him to exercise. Unfortunately, Pepper can not share with Pep something as important as trying a good Paella, and he decides to go further and teach him what Paella means for Spanish people, specially in Valencia, a traditional East Coast region. A reflection on how the world can evolve and innovate, but always respecting tradition.

This professional campaign titled 'Pep & Pepper' was published in Spain in October, 2018. It was created for the brand: Arroz Dacsa, by ad agency: KIDS. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Kids, Valencia, Spain
Executive Creative Directors: Jorge Sánchez, Jabo Janini
Creative Directors / Copywriters: Jorge Herrero, Willy Roda
Art Directors: Carla Cobas, Quique Arnal
Production Company: Jakiens
Account Executive: Ángel Chorda
Editor: Jorge Palao


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