SNS Bank

People Over Money

Agency: Alfred International


The Dutch SNS bank, strives to look further into an individual's financial prospects, based upon the circumstances. Agency Alfred International transformed these real-life scenarios into scripts that were authentically brought to life by Bonkers United’s director, Bram Schouw. Through the lens of Mandy's story, we witness how her present circumstances are on the brink of significant change, totally reshaping her personal situation. This poignant film marks the inception of a campaign dedicated to sharing genuine stories that are yet to unfold.

This professional campaign titled 'People Over Money' was published in Netherlands in September, 2023. It was created for the brand: SNS Bank, by ad agency: Alfred International. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by Executive Producer: Saskia Kok of Bonkers United.


Production Company: Bonkers United
Director: Bram Schouw
Executive Producer: Saskia Kok
Producer: Jan Jinek
Director of Photography: Mark van Aller
Editor: Marvin Saïd Schoemaker
Colour Grade: Laurens Orij
Advertising Agency: Alfred International
Executive Creative Director: Jeroen van de Sande
Executive Creative Director: Rogier Mahieu
Agency Producer: Sanne Groot


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