Save the Children

Pencil Toolbox

Agency: Friends


Published on September 8th - International Literacy Day. Part of Save the Children's 'Save their Childhood' campaign, the print ad refers to Romania's app. 282,000 children in danger of not being able to begin or continue their school education.

This professional campaign titled 'Pencil Toolbox' was published in Romania in September, 2017. It was created for the brand: Save the Children, by ad agency: Friends. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Friends\TBWA, Bucharest, Romania
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Directors: Mario Niculae, Fésüs Barna
Copywriter: Marian Oprea


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