Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover" for Nestlé's chocolates.
This professional campaign titled 'Peg Solitaire' was published in Brazil in December, 2010. It was created for the brand: Nestle, by ad agency: JWT. This Direct medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez, Andrea Siqueira
Art Directors: Christian Faria, Vinicius Montana, Ricardo Kawano
Copywriter: Marlon Zanatti
Photographer: Régis Fernandez