Description
This season, the PEDIGREE® brand is bringing back the nostalgia of the iconic Walmart Family Portrait Studio with a dog-friendly, '90s-inspired twist. The PEDIGREE Pawliday Portrait Studio will visit select Walmart locations, giving pet parents and their dogs a chance to capture festive holiday photos and create enduring memories for the whole family.
Featuring throwback holiday backdrops and vintage-inspired festive attire, the PEDIGREE Pawliday Portrait Studio experience is designed to give dogs a starring role in the family holiday photo.
To show pet parents how it's done, beloved '90s star and enthusiastic dog parent Alfonso Ribeiro is swapping his signature sweater for a festive one and helping introduce the campaign, sharing Pawliday Portraits with his dogs, Aksel and Ace.
"The holidays wouldn't be complete without Aksel and Ace, and neither would my holiday photos," said Ribeiro. "I'm thrilled to team up with the PEDIGREE brand and Walmart to make sure dogs can join in on the holiday photo fun and make memories with their families through festive Pawliday Portraits."
At the pop-up events, families can enjoy a complimentary professional photo session and receive digital photo files. To truly capture the holiday spirit, campy, photo-ready holiday props will be available for pets and their people — including holiday sweaters and headwear, matching pet and parent accessories, and cozy set accents that complement an over-the-top holiday-themed backdrop. Participants who show proof of a qualifying $5-or-more PEDIGREE product purchase can also receive a custom embossed ornament featuring their dog's portrait, while supplies last. Free product samples and holiday giveaways — including PEDIGREE TASTY™ BISCUITS for dogs and holiday treats for pet parents — will also be available at the events, while supplies last.
The PEDIGREE Pawliday Portrait Studio is set to visit these Walmart locations:
Los Angeles area, CA: Burbank Walmart at 1301 N Victory Place, Burbank CA 91502 | Nov. 6-7, 2026, 11:00 a.m.-3:00 p.m.
Phoenix area, AZ: Chandler Walmart at 1175 S Arizona Avenue, Chandler AZ 85286 | Nov. 13-14, 2026, 11:00 p.m.-3:00 p.m.
Houston area, TX: Baytown Walmart at 4900 Garth Road, Baytown TX 77521 | Nov. 17-18, 2026, 11:00 p.m.-3:00 p.m.
Dallas area, TX: Denton Walmart at 1515 S Loop 288, Denton TX 76205 | Nov. 20-21, 2026, 11:00 a.m.-3:00 p.m.
Bentonville area, AR: Rogers Walmart at 4208 Pleasant Crossing Boulevard, Rogers AR 72758 | Dec. 4-5, 2026, 11:00 a.m.-3:00 p.m.
Visit PedigreePawliday.com to sign up for your free Pawliday Portraits photoshoot at select Walmart locations. Participants who show proof of a qualifying $5-or-more PEDIGREE product purchase can also receive a custom embossed ornament featuring their dog's portrait, while supplies last.
Celebrate the Season with a Sweepstakes
Can't make a photoshoot? Pet parents can share their Pawliday portraits from the event or from their own home for a chance to win a hand-painted recreation of their Pawlidays Portrait painted by Erin Lynn Paintings — no purchase necessary. Visit PEDIGREE.com/Pawliday for a chance to win.
The grand prize winner will also receive an exclusive PEDIGREE Pawliday Gift Box and a year's supply of PEDIGREE dog food. The runners-up will also receive an exclusive PEDIGREE Pawliday Gift Box.
This professional campaign titled 'Pawliday Portrait Studio' was published in United States in October, 2026. It was created for the brands: Pedigree and Walmart, . This Integrated medium campaign is related to the Pets industry and contains 4 media assets. It was submitted 19 minutes ago.
