Paulig Juhla Mokka

The Knitted Coffee of Christmas Doers

Agency: Grey


Christmas is about making it. This year, Juhla Mokka, the Finnish coffee brand for doers, creates a knitted campaign to celebrate making of Christmas.
Juhla Mokka coffee is wearing a knitwear on its packaging and outdoor ads, airing knitted animations as a TV commercials – and even real hand-knitted outdoor ads. The brand has joined forces with yarn manufacturer Novita to create a red Juhla Mokka wool yarn and a unique woolly sock knitting pattern for friends of the coffee brand.

This professional campaign titled 'The Knitted Coffee of Christmas Doers' was published in Finland in December, 2020. It was created for the brands: Juhla Mokka and Paulig, by ad agency: Grey. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 2 years ago.


Advertising Agency: SEK, Helsinki, Finland
Art Director: Samuel Räikkönen
Copywriter: Adele Enersen
Designer: Maija Tiiri
Project Director: Tanja Valo
Account Director: Mari Saluri
Additional Credits: Novita


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