La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.
This professional campaign titled 'Passion, Suspense, Relief, Surprise, Madness, Euphoria' was published in Spain in February, 2017. It was created for the brand: La Quiniela, by ad agency: RKpeople. This Print medium campaign is related to the Gambling industry and contains 6 media assets. It was submitted over 5 years ago.
Advertising Agency: RKpeople, Madrid, Spain
Creative Director: Diego Martínez-Casariego
Art Director: Wenceslao Cubas
Copywriter: Diego Martínez-Casariego
Illustrator: Bandid8, David de Ramón, Nacho de Diego, Nacho Rojo / Ink Bad company, Iván Solbes