With Fernet 1882, Things Happens
Description
In order to launch a new spirit, a fernet called 1882, the agency saw an opportunity to hack a conversation in which the brand had no chance of being part of. In march of this year, a big musical festival is in the making in which the punk rock band, Blink 182 will perform. In this matter, the brand, 1882 has all the numbers to somehow be part of. With a creative OOH installation, the brand vandalized itself to wink at consumers that by consuming the brand and participating in their promo, they would able to participate for the concert without mentioning the name of the festival itself and using the band's name in a indirect way. This way we where able to generate conversation from a point where the brand had no rights or sponsorship of the event itself.
This professional campaign titled 'Pasan Cosas' was published in Paraguay in February, 2023. It was created for the brand: Fernet 1882, by ad agency: Garabato MullenLowe. This Ambient, Digital, and Direct media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago by CEO: Mauricio Alfaro of Garabato MullenLowe.
Credits
Advertising Agency: Garabato MullenLowe, Asuncion, Paraguay
Production Company: La Novena, Asunción, Paraguay
Account Supervisor: Maria Jose Cabral
Creative Director: Guadalupe Saldivar
Copywriter: Ana Britos
Art Director: Marcos Gonzalez
Client: Fernet 1882
