Description
A media first: the first emotional argument between two AI personas ever put in an ad. Not a dialogue. An argument. Between a husband and wife — one of the hardest, messiest, most human dynamics in the book.
Here's why we did it.
"Talking about money is harder than talking about your love life or sex life." — Janine Mossuz-Lavau, CNRS. In France, people will debate philosophy, politics, art, and romance for hours — then go silent the moment the check arrives. That taboo is the biggest barrier to financial growth in the country. And at eToro, we believe that if you don't talk about money, you lose money.
So we made Parlez Cash ("Talk about money" / pun intended). A campaign built to break the silence at the dinner table, in the couple, in the country.
eToro runs on community - see, discuss, copy the investors who know what they're doing. Parlez Cash turns that philosophy into a provocation aimed squarely at France.
This professional campaign titled 'Parlez Cash - Balcony' was published in France in April, 2026. It was created for the brand: eToro, by ad agencies: eToro - In House and Mimagie. This 360° and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 8 hours ago by Head of Creative: Shay Chikotay of eToro.
Credits
Brand: eToro
CMO: Nir Smulewicz
VP Marketing: Yannay Politi
Head of Creative: Shay Chikotay
Senior Art Director: Ella Krap Israel
Copywriters: Guy Magal, Dror Rosenfeld, Jérémy Froideval
Art Director: Yafit Ovadya
Marketing Operation Team Leader: Hila Shechter
Marketing Project Manager: Solveig Adrey
Director of Marketing, France: Valerie Kalifa
Production: Mimagie Studio
Director: Mimagie
