Powered by the crowd


Series of videos featuring guest appearances of favorite players from leading European football teams like Arsenal, Vitesse, Slavia Praha, Lechia, Cluj, and others.
eToro made a custom-made version for each fan, by creating a video with alternate scenes.
Each version has a guest appearance of three local team players, making it an immersive experience for the teams’ fans.

This professional campaign titled 'Powered by the crowd' was published in Netherlands, Poland, and United Kingdom in August, 2022. It was created for the brand: eToro, . This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by Head of Creative: Shay Chikotay of eToro.


Brand: eToro
CMO: Nir Smulewicz
Senior Director, Marketing: Yannay Politi
Head of Creative: Shay Chikotay
Senior Art Director: Ella Krap Israel
Copywriter: Dror Rosenfeld
Art Director: Mor Barkai
Marketing Operation Team Leader: Hila Kourz Shechter
Marketing Project Manager: Hadas Aroetty
Head of Global Sponsorship: Dylan Holman
Head of Marketing UK: Stephanie Wilks-Wiffen
Production Company: WING
Director & Creative: Jacob Mackay
CD: Will Ingham
Producer: Ffion Davies, Molly Brooks, Owen Cox
Director Of Photography: Nick Maxted
Editor: Paul Sexstone
Editor: Holly Denny
GFX: Arnaud Mailly, Matt Stevens
Sound Engineer: Alan Witts
Colorist: Electric Theatre Collective


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