Parle G

Parle-G G for Genius

School: VIVA Institute of Applied Art


Parle G Biscuits one of the trusted biscuits manufactured by Parle Products in India since 70 years. I have been eating Parle G since my childhood its flavour is tasty comes with the satisfaction it's product quality we can trust because it's filled with the goodness of milk and wheat. Since 70 years its Flavour has not changed a bit. So, it's healthy to take Parle G with tea.Parle G is one of the leading biscuits brands in India and around the world. Parle G is a subsidiary of the brand Parle. Parle G is making biscuits since the independence of our country. Parle G is a household name of almost every Indian. Parle G biscuits is so cheaply priced that even the poor people can afford it. The taste of the biscuits is so good that it is best accompanied by tea. The name parle G stands for quality, nutrition and awesome taste. Parle G is consumed in every nook and corner of the country and it reaches almost the remotest corners of India.In this campaign, I have manifested the friendship with Parle G to intelligent and geniuses. I have illustrated with Puzzle like games in my campaign. Like Puzzle is made of Parle G biscuits.This campaign can affect young’s and children because children love playing game. Children can play in curiosity so that their intelligence can be encouraged. Not only children but people of all age would love this campaign.

This student campaign titled 'Parle-G G for Genius' was published in India in August, 2019. It was created for the brand: Parle G, by ad school: VIVA Institute of Applied Art. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 10 media assets. It was submitted almost 5 years ago by Dishant.


Advertising School: VIVA Institute of Applied Art, Mumbai, India
Student: Dishant Dhage


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