For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don't have to eat alone.
This professional campaign titled 'Paranormal Delivery' was published in Chile in October, 2018. It was created for the brand: Burger King, by ad agency: Wolf BCPP. This Content medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Wolf BCPP, Santiago, Chile
Executive Creative Director: Gonzalo Baeza
Creative Director: Nicolás Pérez
Art Director: Tomás Castro
Copywriter: Luis Moreno