Description
After 16 years, Paraguay is finally back in the World Cup, a historic moment that united the entire country in one emotion.
Burger King Paraguay decided to celebrate it with a simple yet powerful idea: highlighting the “IN” within its own logo, turning it into a direct nod to the national feeling of being IN again in the World Cup.
In a country where football is identity, pride and passion, the brand joined the national conversation with a minimalist piece that quickly became massively shared and celebrated on social media.
This professional campaign titled 'Paraguay’s In' was published in Paraguay in September, 2025. It was created for the brand: Burger King, by ad agency: Garabato MullenLowe. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Country: Paraguay
Agency: Garabato MullenLowe
CEO: Mauricio Alfaro
Chief Creative Officer: Paloma Cella
Creative Director: Marcelo Márquez, Juan José Duarte
Art Directors: Diego Centurión, Guillermo Collar
Account Directors: Carla Arza, Beta Alonso
Project Manager: Axel Mendoza
Creative Team Leader: Renzo Renna
Creative Team: Aramí Torres, Fuh Bobadilla, Santino Balbuena, Jazmín Cano, Marcos Benquique, Agustina Camps, Aixa Aquino, Mathias Duarte.
Digital Team: Iris Florentin
Client: Burger king
