A famous producer Fedor Bondarchuk opens “Paparazzi” restaurant in Ekaterinburg. It is necessary to attract attention of stylish and well-to-do young people. We chose several dozens of young trendsetters (DJs, broadcasters, bloggers and clubbies). Professional paparazzi were following them during a week secretly making photos. Five days before the opening those followed received envelops with their photos and invitations and the picture of Bondarchuk with camera reading “Paparazzi in the city”.Astonished trendsetters spread the news among acquaintances, broadcasted and placed that in blogs. More than 400 people attended the opening and “Paparazzi” still keeps the image of the most trendy place in the city.
This professional campaign titled 'Paparazzi in the city' was published in Russia in December, 2009. It was created for the brand: Paparazzi, by ad agency: Voskhod. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko
Photographer: FAME Studio