Description
The campaign "Palmistry of Poachers" is conceptualized by Shubham Bhatnagar as a spec for PETA India, in English and Hindi. It draws inspiration from the ancient practice of palmistry, where karmic lines reveal one’s past actions.
Now imagine a poacher showing his palm to a palm reader. His or her crimes would be written right there. Because actions never fade. They settle into our karmic lines. Every life taken leaves a mark, and every poacher must carry the weight of each animal silenced forever.
Hands can be washed clean. But what about the karmic lines, the ones that remember every sin, every breath stolen, every lifeline cut short?
This is not just a campaign. It is a reminder that the lives of animals matter.
And no human has the right to erase another’s.
Start realizing. Stop poaching.
This student campaign titled 'Palmistry of Poachers ' was published in Australia, India, and United Arab Emirates in January, 2026. It was created for the brand: PETA, by ad school: Freelance. This Content, Design, and Digital media campaign is related to the Agency Self-Promo, Public Interest, and Public Utility industries and contains 4 media assets. It was submitted 2 days ago by Copywriter, Visualizer, Scriptwriter, Theater Actor, Photographer: Shubham Bhatnagar.
Credits
Creative thought, Visual Idea & Copy: Shubham Bhatnagar
Art: Don't Copy. Be Copied.
Finishing: Frame Motion Creative Studio, Nitesh Sahu
Advertising Agency: Freelance
