ADVERTISING

Tencent WE Summit

PALE BLUE DOT

Agency: Tencent in House

Description

Carl sagan, astronomer
“and you can see it. It looks like more than a dot. But it is in fact less than a pixel. You can see that it is slightly blue. This is where we live.
A blue dot.”
Lots of things happening on earth this year. As human beings, we are so small to compare with. We created a mobile experience to enhance the insignificance of human beings, preciousness of the earth and same time show how science can lead us to unite and find solutions.
- Pale blue dot -
A mobil experience that follows the journey of voyager 1
It all begins with a mini spaceship created for your phone
Allowing you to relive voyager 1’s historic journey using gyroscopic and 3d technology.
As you travel through the year 1990
You are prompted to glance back towards earth
And capture a screenshot of our pale blue dot
The experience also worked as the warm-up activity of the tencent science conference 2021. Result in more than 25 million users entered the live broadcast through it.
Glancing in the same direction, at the same time
Contemplating this fragile home we share

This professional campaign titled 'PALE BLUE DOT' was published in China in November, 2021. It was created for the brand: Tencent WE Summit, by ad agency: Tencent in House. This Integrated medium campaign is related to the Media and Other industries and contains 1 media asset. It was submitted 10 months ago by Project Manager: Roy of Tencent.

Credits

Advertising Agency: Tencent in House, ShenZhen, China
Production Company: Stink Studios Shanghai
General Manager: Vincent Li
Assistant General Manager: Xiaolan Liu
Executive Creative Director: Akae Wang
Copywriter: Akae Wang
Copywriter: Yuanmeng Liu
Art Director: Ivy Huang
Art Director: Dong Xie
Designer: Sonja Xu
In House Producer: Ivan Zhang
Project Manager: Hunter Zhang
Project Manager: Junhao Ma
Executive Producer: Katherine Lee
Executive Producer: Ramzi Chaabane
Creative Director: Raphael Ferraz
Senior Designer: Addie Hao
3D Lead: Kosta Lagis
3D Animator: Yang Zhao
Developer: Ethan Chiu
Developer: James Yong
Post-production Supervisor: Tim Zeng
Post-production Supervisor: Campbell Mclean
Post-production Supervisor: Haijian Luo
Music: Massive Music
Live MR Steam Production House: NOONE Arts Development Co. Ltd

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