Tencent WE Summit

Micro Universe

Agency: Tencent


Every year the greatest minds in science gather at Tencent’s WE conference. In 2019 the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro universe all around them.
We wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun.
We developed the interacting experience on the mobile end, which allows almost everyone to explore this beautiful project within this 3 day event.
From a photo on the users mobile phone, we created a unique, generative, ever-evolving micro-universe that carries the colour “dna” of the object. Users were able to interact with each micro-universe and save a digital poster for WeChat moments.
We also brought the micro-universe gallery to the event itself... allowing everyone to explore others’ micro-universe in real-time.
With people’s sharing, our experience had a great success and also brings the even more new comers.
This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. The average user experiencing time has reach almost 3 minutes which is many times higher that a normal h5 event in Chinese market.
At the same time it converted almost 2 million views online, making this year’s WE conference an even greater success.

This professional campaign titled 'Micro Universe' was published in China in November, 2020. It was created for the brand: Tencent WE Summit, by ad agency: Tencent. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted almost 3 years ago by ECD: Tencent Shenzhen of Tencent Shenzhen.


Advertising Agency: Tencent
Digital Agency Company: Stink Studios
General Manager: Vincent Li
Executive Creative Director: Akae Wang
Art Director: Ivy Huang
Brand Director: Hunter Zhang
Project Manager: Nichole Yu
Copywriter: Zita Zou
Art Director: Dong Xie
Assistant Art Director: Sonja Xu
Agency Producer: Ahjan Huang
Executive Producer: Katherine Lee
Producer: Roy Zhang
Creative Director: Nando Correa
Designer: Addie Hao
Front End Developer: Ethan Chiu
Front End Developer: YiWen Lin


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