Description
The agency’s “#2fingers2breastcancer” campaign invites women to take a snap of themselves crossing their fingers, replete with pink nails, making a sign resembling the pink ribbon - the international symbol of breast cancer awareness and share using the phrase ‘Paint, Pose & Pass it on’. People who take part in the campaign can text the word ’NAILS’ to 70660 to donate £2 and use the caption: “I’m giving #2fingers2breastcancer” when sharing their photos.
This professional campaign titled 'Paint, Pose & Pass it on' was published in United Kingdom in August, 2014. It was created for the brand: Breakthrough Breast Cancer, by ad agency: Y&R. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 10 years ago.
Credits
Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, UK
Creative Directors: Ted Hughes, Paul Angus
Art Director: Pieter Konickx
Copywriter: Amy Westbrook
Planner: Laura Scoffin
Account Manager: Amarpreet Lall
Account Director: Olly Boden
Agency Producers: Amy Torbett, Martin Caulfield
Account Executive: Camilla Ahwazian
