Laboratorio Raven

Painful Songs

Agency: Madison DDB


For the launch of TioFlex, the drinkable pain reliever, anti-inflammatory and muscle relaxant, we decided to take advantage of musical genres that commonly start with a painful scream, to quickly relieve it through our product.

This professional campaign titled 'Painful Songs' was published in Costa Rica in January, 2023. It was created for the brand: Laboratorio Raven, by ad agency: Madison DDB. This Audio medium campaign is related to the Health and Pharmaceutical industries and contains 2 media assets. It was submitted 7 months ago by Chief Creative Officer: Kimbo Kevin Brenes of Madison DDB.


Advertising Agency: Madison DDB, Costa Rica
Co-Chairman: Pablo Chaves Martínez
Co-Chairman: Javier Mora Rivas
Chief Creative Officer: Kimbo Kevin Brenes
Copywriter: Kimbo Kevin Brenes
Brand: Tio Flex
Client: Laboratorio Raven


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