ADVERTISING

Description

Idea: Amnesty International will take a stand against Domestic Violence by using art to show the damage caused to women.
Execution: On International Woman's Day, in different museums around the world, we will replace famous paintings of women with copies of those paintings showing bruises and wounds on the women’s faces and bodies. By doing this, we will spark global conversation about epidemic of violence against women and provide help for victims of domestic violence.
Each painting will be accompanied by cards with ways that women can get help by contacting Amnesty International.

This student campaign titled 'PAIN-TINGS' was published in Germany in March, 2018. It was created for the brand: Amnesty International, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising School: Miami Ad School, Berlin, Germany
Art Directors: Caro Latorraca, Vinicius Gavazzi

ADVERTISING

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