Description
Single Step is an association in help for LGBTI youth in Bulgaria. Its patron did 10 000 repetitions of push-ups, pull-ups and squats for charity. We captured his physical pain while completing this challenge in parallel with the pain bullied kids have to endure on a daily basis: hate, stigma, rejection, verbal and even physical abuse. A pain like no other. A pain that has to stop.
This professional campaign titled 'Pain' was published in Bulgaria in December, 2017. It was created for the brand: Single Step, by ad agency: Havas. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Havas, Sofia, Bulgaria
Art Director: Martina Solakova
Copywriter: Ivan Dimov
Additional credits: Aesthetic by Science
