Single Step


Agency: Havas


Single Step is an association in help for LGBTI youth in Bulgaria. Its patron did 10 000 repetitions of push-ups, pull-ups and squats for charity. We captured his physical pain while completing this challenge in parallel with the pain bullied kids have to endure on a daily basis: hate, stigma, rejection, verbal and even physical abuse. A pain like no other. A pain that has to stop.

This professional campaign titled 'Pain' was published in Bulgaria in December, 2017. It was created for the brand: Single Step, by ad agency: Havas. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Havas, Sofia, Bulgaria
Art Director: Martina Solakova
Copywriter: Ivan Dimov
Additional credits: Aesthetic by Science


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.