P.ZONE International – Aqua Tech Solutions

At Nabaroski Ad Store, we're proud to unveil the core brand transformation we developed for P.ZONE International – Aqua Tech Solutions. This milestone was achieved in collaboration with True North MENA, led by Henwa Naguib . It’s been a truly rewarding partnership—marked by trust, creative synergy, and a shared commitment to bold, strategic branding. We're especially grateful for the client’s openness and collaborative spirit, which made the process not only impactful but genuinely enjoyable.

Core Concept.
The campaign utilizes the first letter "P" as a unified visual element, creatively designed in each visual using a three-dimensional (3D) style. Each time, the letter represents a different value that starts with the letter P. The design captures the meaning of each word through architecture, environment, people, or symbols, reflecting the brand’s identity and its mission of building spaces driven by clear and inspiring values.
Objectives:
Transform the letter “P” into a recurring visual symbol mentally associated with the P.ZONE brand.
Link each visual to a tangible value that reflects the company’s philosophy or the client experience within the spaces built by P.ZONE.
Position P.ZONE not just as a construction company, but as a company that builds concepts and values.
This campaign is more than a showcase of services; it builds a visual language that aligns the letter “P” with a range of modern and forward-thinking values. Each visual functions as a brick in the larger brand identity, establishing P.ZONE as a company that delivers Peace, Power, Process, Productivity, and more through every space it develops.