Description
The campaign shows random phrases spoken by people from different backgrounds, then urge the consumer not to be random in choosing their beer. Rio Carioca, the bottled Carioca spirit.
This professional campaign titled 'Don't Be Random' was published in Brazil in June, 2025. It was created for the brand: Cerveja Rio Carioca, by ad agencies: 11:21 and Onzevinteum. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 6 months ago by CEO / CCO: Gustavo Bastos of 11:21.
Credits
Advertising Agency: Onzevinteum (11:21), São Paulo, Brazil
Art Director: Diego Crisóstomo
Copywriter: Gustavo Bastos
Creative Director: Gustavo Bastos
