Agency: Grey London


Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog.
In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision.

This professional campaign titled 'Overload' was published in United Kingdom in March, 2022. It was created for the brand: Fidelity, by ad agency: Grey London. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 2 years ago.


Creative Studio: Grey London
President & CCO: Laura Jordan Bambach
Creative Directors: Jesse Little, Matt Moreland, Chris Clarke
Creatives: Orla O’Connor, Daisy Bard
Planning Partner: Matt Gladstone
Senior Planner: Jesper Norgaard
Joint Managing Director: Nathan Gainford
Group Business Director: Ayesha Datoo
Business Director: Kate Armishaw
Account Director: Rachel Jeffery
Account Executive: David Gyampoh
Agency Senior Producers: Hananha Willers, Lucy Edwards
Assistant Producer: Alicia Cordell
Business Affairs: Lauren Rooke
Project Managers: Emma Louise Hansen, Amy Drew
Designer: Stuart Leung
Media Agency: Wavemaker
Production Company: Rogue Films
Director: Bethan Seller
Production Co. Producer: Toby Courlander
Production Co. Exec Producer: James Howland
Production Co. Exec Producer & Managing Director: Kate Taylor
D.O.P: Diana Olifirova, Matthew Taylor
Production Design: Sarah Jenneson
Editor @ Shift Post: Saam Hodivala
Post & Sound house: Gramercy Park Studios
Colourist: Ben Rogers
Executive Post & Sound Producer: Annika Gustavsson
Head of VFX: Mark Beardall
Sound Engineer: Sam Cross


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