Description
"Overcoming" is an audiovisual piece that announces Toyota's historic support for the Uruguayan Paralympic judokas Henry Borges and Mariana Mederos.
Henry Borges has represented Uruguay for more than 20 years. He is 5th in the world ranking of Judo, blind -60kg category, and is qualified for the Paris 2024 Paralympic Games, which will be his last Paralympic Games.
Mariana Mederos has defended the colors of our country with pride for more than 8 years, she is in 13th position in the world ranking of Judo, -70kg low vision category, and she is prepared for everything that is coming.
This professional campaign titled 'Overcoming' was published in Uruguay in March, 2024. It was created for the brand: Toyota, by ad agency: Innvented. This Film medium campaign is related to the Automotive and Sports industries and contains 1 media asset. It was submitted 4 months ago by Production Company: APa! Films.
Credits
Client: Toyota
Agency: Innvented
Direction: Enzo Casiraghi
Executive Producer: Andrés Pepoli and Nicolás Zabaleta
DF: Matías Lasarte
Camera First: Germán Couto
Camera Second: Leandro Salandru
Gaffer: Diego Espósito
ELT´s: Matías Canzani and Joaquín Rodríguez
Art Director: Magdalena Rymer
Props: Tonga
Costume Director: Sofía Beceiro
Make up & Hair: Indira Bermúdez
Locacionist: Margarita Brum
Transport: Pedro Barbe
Sound Design: La Mayor
Catering: Watermelon
