Description
In Peru, more than 280.000 minors received sexual propositions online and over half of a million met an adult in person, without the knowledge of their parents. That's why we hacked one of the most important matches of Alianza Lima, the most popular football club in Peru, to show how easy an adult can substitute a kid online. The action went viral and start a conversation about grooming and sexual harasment in Peru.
This professional campaign titled 'Hey! He is not a kid' was published in Costa Rica and Peru in March, 2024. It was created for the brands: Club Alianza Lima, Hyundai, and Nike, by ad agency: VML Peru. This 360°, Experiential, and OOH Outdoor media campaign is related to the Health, Public Interest, and Sports industries and contains 2 media assets. It was submitted 25 days ago.
Credits
Copywriter: Erick Gómez Leitón
Account Executive: Enrique Manuel Rivera Duque
Copywriter: Andrés Aranguren
Copywriter: Yoshiro Zurita
Copywriter: Carlos Márquez
Art Director: Hitoshi Hiromoto Nako
General Creative Director: Jairo Rubiano
Art Director: Diana Tamayoshi
Copywriter: Diego Figueroa
Account Director: Angel Larrea
Chief Executive Officer: Paul Thorndike
Chief Executive Officer: Eduardo Grisolle
Chief Creative Officer: Cristian Sánchez
VML&YR Deputy Chief Creative Officer LATAM: Dany Minaker
Global Chief Creative Officer: Debbi Vandeven
Deputy Chief Creative Officer: Rafael Pitanguy
Chief Creative Officer LATAM: Nino Goldberg
Deputy Chief Creative Officer LATAM: Sebastián Tarazaga VML
Editor: Brando Guerra
Executive Producer: Melissa Perales
Head of Content LATAM: Augusto Landauro
Strategy Vicepresident: Victor Garzon
Trainee: Matías Moya
