ADVERTISING

Twilight

Outdoor vampire victims

Agency: US

Description

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn't a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.

This professional campaign titled 'Outdoor vampire victims' was published in Australia in January, 2010. It was created for the brand: Twilight, by ad agency: US. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark

Vancouver 2010
Coca-Cola

ADVERTISING

iStock Essentials

4K Time lapse of milky way and s...

Artist: lkunl

iStock Signature

Drone Shot of Battery Park and M...

Artist: halbergman

iStock Signature

Aerial drone footage of Signal H...

Artist: Petri Oeschger

iStock Essentials

The star shines over the manger ...

Artist: vovan13

iStock Signature

Time-Lapse:Wheat field sunset

Artist: bgfoto

iStock Essentials

Asian Senior older disabled woma...

Artist: Kiwis

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.