To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn't a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.
This professional campaign titled 'Outdoor vampire victims' was published in Australia in January, 2010. It was created for the brand: Twilight, by ad agency: US. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 14 years ago.
Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark